The Travel Copywriter

Tourism, Hospitality and Hotel Copywriting

Just Launched: Facebook Group for Travel Copywriting & Content Marketing

travel copywriting facebook group
This group is for you. Yes, you!

Want more bookings? Then, this Facebook group is for you.

Yes, you – for all you small-business owners in travel & hospitality. For the hotels, the vacation rentals, the travel & tour agencies, and all you other tourism and hospitality businesses that want to fill your calendars.

This is for everyone who wants to grow a business through a better website, better copy, and better content marketing.

For anyone who has ever felt overwhelmed by all the you-musts and you-shoulds of building, maintaining, and growing your own website.

This group is dedicated to all things travel copywriting and travel content marketing – from creating killer calls-to-action and writing for organic (unpaid) SEO goals, to sending more effective email marketing campaigns and blogging for bookings.

Ask questions. Share challenges. Revel in your successes.

Because this group is for you.

FREE Guide: Travel Content Marketing to Grow your Vacation Rental, Hotel, or Tourism Business

free guide to travel content marketing
Download your 24-page free guide to travel content marketing!

Did you know that 95% of website visitors (= your potential guests) only look at the first page of search results?

Even more sobering, 50% of all clicks go to the top 3 results: Google Page 1, results 4-10… well, they’re not as powerful as they used to be. So, how do you climb to Google Page 1, top 3 results? With content marketing, that’s how.

Content marketing for travel is all about climbing to the top of the pile (even if it’s a small pile – more on that in the guide), so you can choose the right keywords, pull more website traffic, get more bookings, and grow your hotel, vacation rental, or other travel business.

And that’s why I’m so excited to announce my new, free guide: How to Use Travel Content Marketing to Grow your Business.

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26 Inspiring New Ideas for Your Travel Blog Content

26 travel blog ideas for inspiring content marketingIt’s been nearly four years since I published the first version of 26 travel blog ideas to inspire travelers, and it’s still one of my most popular posts.

I hear you, Internet – loud and clear.

You crave travel blog ideas and content marketing inspiration. More ideas. Fresh ideas. You want your hotel content, your vacation rental website, your local travel agency blog to stand apart. You want to be the best in your niche.

Great thinking. But first, let’s talk a little bit about SEO.

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7 Things Buzzfeed Can Teach You About Better Travel Blogging

At first glance, Buzzfeed looks a bit like a pop culture wasteland forever enslaved to the viral web. But take a deeper look, and you can uncover veritable gems – keys to commanding strangers’ attention, speaking to your demographic, and growing your brand. You may not love their style – it may be a little too edgy or too silly or unprofessional or _____ for your liking – but Buzzfeed undeniably has important lessons to teach about the viral web and clickable, shareable content.

Here are seven of my favorite takeaways – and their real-life application for your company’s travel blog:

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The Zen of Travel Content Marketing, Part 6: 11 Essential Elements of Travel Content Marketing

Editor’s Note: This is part six of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this post.

You have all the tools you need to make the leap into successful travel content marketing
You have all the tools you need to make the leap into successful travel content marketing

No more teasing, no more waiting: you’ve made it! Over the past few months, you’ve fleshed out your travel personas; developed your hotel or travel content strategy; chosen the best travel content delivery channels; run an audit on your current content; and had a look at some exceptional examples of travel content marketing. You’ve been patient (thanks for that!) and now it’s finally time.

Yes, it’s now time to create compelling, actionable travel content. It’s time to use your words to paint vivid mental pictures with brushstrokes so bold, they’re almost fluorescent. And it’s time to leverage the principles of travel copywriting to guide your site visitors to click, to sign up, to book, to call – whatever it is you want travelers to do, it’s time to get them doing it.

But before I release you into the writing wilds, I’ll leave you with this travel content marketing checklist – 11 essential elements to include in every piece of your content marketing:

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