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Tourism, Hospitality and Hotel Copywriting

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Feb 05 2019

16 Quotes (+ Takeaways) to Inspire Travel Brand Storytelling

Travel Brand Storytelling Quotes 5

For time immemorial, humans have told stories. Gathered ’round the fireside, on the laps of our parents, agog before a museum painting, in the embrace of a favorite reading chair – we crave stories and how they make us feel.

Be they the lyrical prose of epic poems or crudely scratched paintings on cave walls, beautifully bound tomes or water cooler chat-worthy Super Bowl ads, we love stories. Stories are the framework to understand our world and to spread ideas.

Even if I didn’t say that stories are necessary for human survival or mention the most recent neurological research behind stories, you’d already know – we, as humans, seek out great stories.

You – yes, you – did it. When you were little and every once upon a time captured your attention. When you were a little older, and you became engrossed in your first favorite TV or book series. And even now, when a good TED Talk gets your click. You, we – all of us – we love a good story.

And so, it should come as no surprise that your travel marketing needs stories.

[Read more…]

Written by Erin Raub · Categorized: Travel Brand Storytelling, Travel Content Marketing, Travel Copywriting, Travel Marketing

Sep 03 2018

Just Launched: Facebook Group for Travel Copywriting & Content Marketing

travel copywriting facebook group
This group is for you. Yes, you!

Want more bookings? Then, this Facebook group is for you.

Yes, you – for all you small-business owners in travel & hospitality. For the hotels, the vacation rentals, the travel & tour agencies, and all you other tourism and hospitality businesses that want to fill your calendars.

This is for everyone who wants to grow a business through a better website, better copy, and better content marketing.

For anyone who has ever felt overwhelmed by all the you-musts and you-shoulds of building, maintaining, and growing your own website.

This group is dedicated to all things travel copywriting and travel content marketing – from creating killer calls-to-action and writing for organic (unpaid) SEO goals, to sending more effective email marketing campaigns and blogging for bookings.

Ask questions. Share challenges. Revel in your successes.

Because this group is for you.

Written by Erin Raub · Categorized: Travel Blogging for Business, Travel Content Marketing, Travel Copywriting, Travel Marketing

Aug 27 2018

FREE Guide: Travel Content Marketing to Grow your Vacation Rental, Hotel, or Tourism Business

free guide to travel content marketing
Download your 24-page free guide to travel content marketing!

Did you know that 95% of website visitors (= your potential guests) only look at the first page of search results?

Even more sobering, 50% of all clicks go to the top 3 results: Google Page 1, results 4-10… well, they’re not as powerful as they used to be. So, how do you climb to Google Page 1, top 3 results? With content marketing, that’s how.

Content marketing for travel is all about climbing to the top of the pile (even if it’s a small pile – more on that in the guide), so you can choose the right keywords, pull more website traffic, get more bookings, and grow your hotel, vacation rental, or other travel business.

And that’s why I’m so excited to announce my new, free guide: How to Use Travel Content Marketing to Grow your Business.

[Read more…]

Written by Erin Raub · Categorized: Travel Content Marketing

Jul 25 2017

The Importance of Travel Reviews (and How to Respond to Negative Reviews)

infographic on the importance of hotel reviews

In the travel industry, we all know the importance of reviews: An unsurprising 93% of travelers use online reviews in making their booking decisions.

No reviews mean you probably won’t get reservations. (Study says: 53% of travelers won’t book a place that has zero reviews.) Bad reviews can mean you won’t get reservations. Even four-star reviews can cause a traveler to pause.

And yet, five-star reviews are hard to get, aren’t they?

 

[Read more…]

Written by Erin Raub · Categorized: Travel Marketing

Jul 18 2017

Travel Marketing & Copywriting Roundup (July 18)

Travel chatbots, direct bookings via Facebook, sales through friendship, effective email subject lines – this roundup is a powerhouse. My head is still spinning a bit. So much information, in so short a time.

I’m just back from a week at the beach – a week of swimming, hammocking, and reading my days away. I didn’t check email, didn’t flip through my feeds, didn’t even engage much on social media. I just dug in the sand with my kid, played lots of Pokémon Go, and drank plenty cold rosé. It was perfect.

But wow. There’s nothing like coming back to the office and opening my Feedly to more than 1,000 headlines. Sifting through industry news for this post… well, let’s just say it’s been a task! I can unequivocally say it’s been a very busy (and productive) two weeks in the travel marketing & copywriting world.

Here we go:

[Read more…]

Written by Erin Raub · Categorized: Expert Roundups

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