For time immemorial, humans have told stories. Gathered ’round the fireside, on the laps of our parents, agog before a museum painting, in the embrace of a favorite reading chair – we crave stories and how they make us feel.
Be they the lyrical prose of epic poems or crudely scratched paintings on cave walls, beautifully bound tomes or water cooler chat-worthy Super Bowl ads, we love stories. Stories are the framework to understand our world and to spread ideas.
Even if I didn’t say that stories are necessary for human survival or mention the most recent neurological research behind stories, you’d already know – we, as humans, seek out great stories.
You – yes, you – did it. When you were little and every once upon a time captured your attention. When you were a little older, and you became engrossed in your first favorite TV or book series. And even now, when a good TED Talk gets your click. You, we – all of us – we love a good story.
And so, it should come as no surprise that your travel marketing needs stories.
