The goal of vacation rental copywriting is simple: Book more weeks.
The execution, on the other hand, doesn’t feel so simple. How do you get those bookings?
To start, write clearly. Explain what you offer. Show what makes your home unique. Say how you do it best. And then, tell guests why that matters to them.
Connect with your travelers. For them, finally finding the perfect vacation rental is a relief. So, relieve them. Be sure your copy demonstrates how your vacation rental answers addresses their needs.
Most of all, effective copywriting is convincing. It encourages action – in your case, bookings. Vacation rental copywriting gets results.
Vacation Rental Website Copywriting
You know you need a website for your vacation rental, but do you know what your website needs?
I do. Together, let’s define what makes your property stand out from the competition. Let’s pull out all the big and little details that sell your rental. Let’s build traveler personas, to better understand what matters most to your guests. Let’s do what it takes to book more weeks.
Add in some copywriting expertise and a dash of SEO, and I’ll write convincing website content. Copy that entices. A website that strikes the balance between the romance of travel and the science of selling. A website that converts.
Listing Site Descriptions
What’s in a property listing? Bookings, that’s what.
But when it comes to third-party listing sites, you may feel there’s simply too much competition. How can you stand out from the crowd, when you’re crowded by dozens or hundreds of homes in your category?
Great vacation rental copywriting – the one-two punch of a stellar title and strong listing description – is the key to setting yourself apart. Hook travelers with your title, and keep them reading through your description. Intrigue them. Make them want more.
I’ll get them to click that Inquire button. And if you want, I’ll also help you structure your followup emails, to convert those inquiries into paid bookings.
Content Marketing: Blogging, Email & Other Marketing
Blogging, email marketing, newsletters, social marketing – these are no longer optional in today’s vacation rental landscape.
If you want to stand out, if you want to book solid, you need a blog. You need an email list. You need to post on social media. You need to use your various channels to nurture interest, build SEO, inspire social sharing, drive traffic, and, most importantly, to get bookings.
If you’re low on time, or on ideas, or on inspiration, stress no more: I’ll handle your travel marketing content. I offer fully customized, one-off or monthly blog packages, newsletter content, email marketing (drip campaigns, sequence emails, etc.), and other copy for your vacation rental.
And best of all, I promise to make it easy. That means no hassles, no stress, no last-minute rush to get your blog out. Just sit back and relax, and leave the writing to me.
Insider Travel Guides
Are you planning to entice email list opt-ins with a free insider travel guide? Perhaps you’re interested in selling local tours to your guests? Or maybe, you’d like to build the best insider travel guide for your destination (and reap the resulting SEO benefits, to boot)?
Let’s work together. You provide the insider info, and I’ll give it life. I’ll handle all the nitty-gritty – guide organization, research, and of course, the writing – to build a local travel guide that delivers real value to your guests.
Showcase your expertise. Inspire travelers. And drive more bookings.
Hire a Professional
A professional vacation rental copywriter knows exactly how to craft inspiring text. She understands SEO and how to weave keywords seamlessly – and naturally – into your copy. She understands that good writing is nothing if it doesn’t get more bookings. And your home deserves nothing less.