Comments on: The Essential Selling Point Missing from Your Travel Copywriting

By: Travel Storytelling – or Story Selling?

Travel Storytelling – or Story Selling? — Tue, 12 Feb 2019 11:37:28 +0000

[…] if you want to get into industry speak, what I’m really asking is, What are your USPs? and Who are your guest […]

By: Erin Raub

Erin Raub — Sun, 08 Dec 2013 13:58:34 +0000

Totally agree, Tim. Guests are the priority in so many ways, including a company's marketing strategy. They know what they like (and what they don't), and what they want more of. And they know why they chose you over all those other hotels or travel agencies or fill-in-the-blank – and that reason may very well be your USP.

By: Tourism Tim Warren

Tourism Tim Warren — Fri, 06 Dec 2013 23:02:10 +0000

Great job Erin on this important topic.

One of the best places I recommend to get the foundation for a good USP is to survey your guests. They are your best source of what they love, what they want more of, and maybe you can do better.

Not enough travel professionals engage their guest as much as they should. When you do ask their opinion you get the best travel marketing copy, USP and testimonials that convert travel shoppers into buyers.

Really like you writing and the service you are providing the travel industry. Keep up the good work.

To your success, Tourism Tim