Travel Copywriting & Tourism Marketing Blog

Jun 25 2013

How Much Should Travel Copywriting Cost?

How much does copywriting cost? — Don’t flush money down the drain with crappy copywriting.

“What do you charge for travel copywriting?“

It’s the first question most clients ask. So it may be shocking to hear that this should really be the last question you ask. The very last.

The same holds true for copywriting. I know how important your budget is but when it comes to content, price not the most important thing. You need to identify value. A $500 investment in good copywriting is always better than a $500 investment in crap. Even if that crap is “SEO optimized.” (Translation: If they brag it’s SEO-optimized, it probably won’t be human-optimized.)

[Read more…]

Jun 10 2013

Low Season: The Best Time for Travel Marketing

travel marketing in the low season — What can the low season do for your business?

It’s always a good time to market your travel business – to revamp your welcome email, interact on social media, improve your website, and research your next ad campaign. But did you know that low season is the best time?

Here in Costa Rica, the rains are rolling in and many small hotels and travel agencies are preparing for the coming storms – and the coming lull in business. And while it’s true that beds will be emptier, calendars will be clearer, and pockets will be lighter during these upcoming months, it’s also true that times of famine offer the best moments to tackle, improve and supercharge your travel marketing strategy.

The top reason: tourists do the bulk of their vacation planning far in advance, so they’re already busy booking for high season while you’re riding out the off-season storm. Not convinced? Here are five reasons you need to up your travel marketing game during the low season:

[Read more…]