Travel content marketing can almost seem like magic.
Imagine this: Your email list has doubled in size over the last six months – and it’s bursting with qualified leads. Your subscribers trust you more than ever. You are their travel authority. Even better, many will eventually buy what you’re selling. And they’ll refer you to their friends.
Because content marketing is relationship-building.
Picture this: An email rolls into your inbox. It’s from a big-budget traveler – a couple splashing out on their honeymoon. They’re so excited to book with you. And they’re not the only ones: Since you launched your popular honeymooner blog series, this type of inquiry has become common.
Because content marketing is supercharged revenues.
And now this: You pick up the phone, and a potential client is on the other end. She introduces herself, then says she’s calling to customize an itinerary she saw online. She needs no convincing. There’s no serious selling involved. Your content has already won her loyalty.
Because content marketing is low-effort sales.
What is Travel Content Marketing?
The new-age answer: Content marketing empowers your travel business. You are a publisher. Your website is your glossy magazine, your award-winning brochure – it is your personal media house. Travel content marketing is your personal statement, combined with the needs of your guests, your clients and your audience.
The no-nonsense answer: Travel content marketing is getting the word out for your travel, tourism or hospitality business. It’s showcasing your expertise. It’s building relationships, before travelers ever contact you. It’s a combination of blog posts, travel guides, free downloads, videos, slideshows and other resources – and how you market all those things online.
Why Should You Care?
Traditional marketing tells the world that you are a five-star hotel or luxury travel agency. Content marketing shows the world some of those five-star services. It tells the story of your experience. It makes you a trusted, beloved concierge.
Travelers have evolved. They really don’t care about you: they care about themselves. And their biggest question is always, what’s in it for me?
Your job is to answer that question. Content marketing means creating premium resources so good, travelers would pay for them. But you give them away. Because content marketing exchanges knowledge for loyalty and captures a disproportionate share of travelers’ attentions.
And the cost of not developing engaging, helpful content? Well, just ask your least successful competitors a year from now.
Develop the Best Travel Content Marketing
The rule of content marketing is to be the best – the greatest expert, the most illustrative storyteller, and the go-to guru for your niche. Your content marketing should be the best.
A professional travel copywriter knows exactly how to write great content that converts. She understands your travelers and your content channels. She also knows that good content is nothing if it doesn’t get more bookings. And your business deserves nothing less.