This week, I had the wonderful opportunity to guest on Cottage Blogger’s Vacation Rental Success podcast. During the podcast, Heather and I chatted about words that sell travel, and specifically how to write a vacation rental listing that appeals to your target audience (personas). I had a great time, and hope Heather will have me back someday.
Thank you, too, to all of the VRS listeners; you’ve given us some great feedback, and several owners have already begun sharing their copy updates. Great stuff! And since I’ve had several new subscribers hop over from the podcast, I thought I’d dedicate this week’s content roundup to vacation rentals. Thanks for reading, and enjoy!
This is one of those things that the answer is so obvious, you simply can’t see it. Matt Landau from the Vacation Rental Marketing blog ran a poll asking, “When choosing a vacation rental, would architectural floorplans of the property help make your decision any easier?” Hop on over to hear the answer!
I’m a big fan of email lists. Starting and building your list gives you one-click access to travelers who have actively sought out information about your destination or, even better, your rental. Your list is worth its weight in gold times platinum to the rhodium power. (In other words, a lot!) If you want the basics on building and maintaining your list, look no further than this awesome post.
Matthew Moretti has some good insight on the Flipkey blog: the keys to boosting your rental occupancy this year. His advice is directed to vacation rental owners, but it applies to small inns, bed & breakfasts, hotels, travel agencies and other small to medium travel businesses. The bottom line: make it easy for your guests to book. No, seriously. Higher occupancy can be as easy as a book button and online payment options.
We’re three parts into the Zen of Travel Content Marketing series, so you know I just couldn’t help myself. I love content marketing and Brian Dean’s incredible article – it’s so content-rich, it’s almost a book! – is a goldmine. Discover five honest-to-goodness ways to up your content marketing results – not content marketing efforts but actual ways to turn your content into effective marketing.
While we’re on the topic of content marketing, I’ll share an excellent post that you can put into action today. Social is a big part of any content strategy, but sometimes we run out of steam or interest or simply time. John Corcoran from Boost Blog Traffic has some great tips on easy, actionable things you can do to make it just-a-click easy for your readers to tweet your content far and wide. Looks like something to add to my to-do list ASAP!