You’re invited! I am very pleased to announce my upcoming collaborative webinar, Market Your Travel Brand with [Compelling] Storytelling.
I’ll be joined by Mimi Mudd, a spa and yoga consultant to boutique hotels, vacation rentals, and other travel businesses. We hope to see you there!
Webinar Date: February 26th, 2019
Webinar Time: 10 a.m. PST / 12 p.m. Central (Costa Rica) / 1 p.m. EST
We’ll Discuss:
- How to craft a great story – specifically, your brand story;
- How easy-to-implement service upgrades can revolutionize your story;
- How to identify the guests who care; and
- How to convert genuine interest into bookings
→ Register Here ←
More Details:
Humans crave stories. Stories are the framework to understand our world. Stories are the best way we know to spread ideas.
Conclusion: If you’re not telling stories, then you’re not marketing your brand. Period, end of story. Literally.
In no industry is this more true than in the travel industry. Without storytelling, you are not a travel brand. Instead, you are a travel product, a mere commodity. You are a checklist of features and amenities – nothing more.
Tell your story, and you are something else. You become a brand. You are the story that travelers tell themselves, to justify the purchasing decisions they want to make.
So, the question is – how good is your story?