Travel Copywriting

May 02 2014

Travel Copywriting & Tourism Marketing Roundup: May 2, 2014

travel copywriting & tourism marketing blog roundup — Vacation rental copywriting & content marketing, this way!

Can you believe it’s already May? Here in Costa Rica, for more than 100 years the country has celebrated the coming of May – my favorite month! – with an official holiday: Labor Day (el Día del Trabajador). For most, it’s simply a day off of work – a thank you for a year’s worth of jobs well done.

So in the spirit of Labor Day, no matter where you live or when you celebrate the day officially, I congratulate you on your hard work and perseverance. Building a better website, writing enticing blog posts, and creating a stronger, more effective travel marketing strategy isn’t easy. My hat is off to those who dedicate their days to these pursuits!

Happy Labor Day!

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Apr 24 2014

The Zen of Travel Content Marketing, Part 6: 11 Essential Elements of Travel Content Marketing

Editor’s Note: This is part six of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this post.

You have all the tools you need to make the leap into successful travel content marketing

No more teasing, no more waiting: you’ve made it! Over the past few months, you’ve fleshed out your travel personas; developed your hotel or travel content strategy; chosen the best travel content delivery channels; run an audit on your current content; and had a look at some exceptional examples of travel content marketing. You’ve been patient (thanks for that!) and now it’s finally time.

Yes, it’s now time to create compelling, actionable travel content. It’s time to use your words to paint vivid mental pictures with brushstrokes so bold, they’re almost fluorescent. And it’s time to leverage the principles of travel copywriting to guide your site visitors to click, to sign up, to book, to call – whatever it is you want travelers to do, it’s time to get them doing it.

But before I release you into the writing wilds, I’ll leave you with this travel content marketing checklist – 11 essential elements to include in every piece of your content marketing:

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Feb 20 2014

Travel Copywriting & Tourism Marketing Roundup (February 20)

This week, I had the wonderful opportunity to guest on Cottage Blogger’s Vacation Rental Success podcast. During the podcast, Heather and I chatted about words that sell travel, and specifically how to write a vacation rental listing that appeals to your target audience (personas). I had a great time, and hope Heather will have me back someday.

Thank you, too, to all of the VRS listeners; you’ve given us some great feedback, and several owners have already begun sharing their copy updates. Great stuff! And since I’ve had several new subscribers hop over from the podcast, I thought I’d dedicate this week’s content roundup to vacation rentals. Thanks for reading, and enjoy!

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Feb 17 2014

Welcome VRS Listeners!

If you’ve made your way here via Cottage Blogger, welcome! (And if you haven’t yet visited, head on over: Heather’s Vacation Rental Success Podcast is loaded with information helpful not only to vacation rental owners, but also to inns, hotels, travel agencies, and other hospitality businesses.)

I recently guested on the VRS Podcast about Words that Sell – essentially, how to travel copywrite your own vacation rental listing. In this episode, you’ll learn:

How & why you should develop your rental’s personas.
How to write a must-click headline.
The point of your listing’s first, second and third sentences.
And a lot more! (Of course.)

Bonus: Listen to the end (or read the show notes) for your chance to win free travel copywriting!

Thanks again for stopping by. If you haven’t yet signed up to receive weekly travel writing and marketing tips, please hop onto my list (you can unsubscribe any time):

Jan 09 2014

Travel Copywriting & Tourism Marketing Roundup (January 9)

Happy 2014! I hope you all had a wonderful holiday season, and are transitioning well into this new year of travel marketing, copywriting, content marketing, and all that jazz.

This week’s roundup is probably what you’d expect from a first-of-2014 post: lists, roundups, and reflections on 2013. But don’t write these articles off as banal: there are a lot of fascinating stats, interesting insights, and inspirational thoughts in these posts. And if a new year is what you need to jumpstart new initiatives, run with it.

So again, Happy New Year! Here’s to a 2014 filled with joy, success and greater profits.

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