The Travel Copywriter

Tourism, Hospitality and Hotel Copywriting

Travel Marketing & Copywriting Roundup (July 18)

Travel chatbots, direct bookings via Facebook, sales through friendship, effective email subject lines – this roundup is a powerhouse. My head is still spinning a bit. So much information, in so short a time.

I’m just back from a week at the beach – a week of swimming, hammocking, and reading my days away. I didn’t check email, didn’t flip through my feeds, didn’t even engage much on social media. I just dug in the sand with my kid, played lots of Pokémon Go, and drank plenty cold rosé. It was perfect.

But wow. There’s nothing like coming back to the office and opening my Feedly to more than 1,000 headlines. Sifting through industry news for this post… well, let’s just say it’s been a task! I can unequivocally say it’s been a very busy (and productive) two weeks in the travel marketing & copywriting world.

Here we go:

[Read more…]

Travel Copywriting & Marketing Roundup (July 5)

travel copywriting blog roundup

Narrowing down this week’s list was no easy task. From huge shakeups in the vacation rental industry, to leaps in mobile travel bookings, to shortcuts to better social media, the past two weeks have been jam-packed with great travel marketing and copywriting advice.

I won’t keep you waiting. Dig in:

[Read more…]

Travel Copywriting & Marketing Roundup (June 20)

They’re baaaack! (I hope you just read that in a Poltergeist II voice.)

Yes, The Travel Copywriter blog and my bi-weekly blog roundups – that’d be, travel copywriting and marketing tips, advice, and insights from around the blogosphere – are back in action. And I’m pretty stoked about it.

It’s been a busy few years for me, and while I haven’t been blogging, I have been listening. I’ve been keeping up-to-date with the latest copywriting, SEO, marketing, and other related happenings in the travel industry.

That’s why I know it can be overwhelming. There are simply so many experts out there, with so much free (and wonderful) advice, that it’d be a full-time job just to read it all. So, that’s the idea behind these roundups: If you don’t have time to read it all, just hang with me. 

Every two weeks, I’ll post a quick roundup of my favorite recent reads: copywriting, marketing, SEO, and other stuff important to the travel industry. I won’t link-bait you; there will always be enough info to determine whether you want to click for more information. And I’ll keep it short and sweet, with just a short summary for each article, followed by my thoughts (but only if necessary).

Now, let’s get to it:

[Read more…]

Travel Copywriting & Tourism Marketing Roundup: May 2, 2014

travel copywriting & tourism marketing blog roundup
Vacation rental copywriting & content marketing, this way!

Can you believe it’s already May? Here in Costa Rica, for more than 100 years the country has celebrated the coming of May – my favorite month! – with an official holiday: Labor Day (el Día del Trabajador). For most, it’s simply a day off of work – a thank you for a year’s worth of jobs well done.

So in the spirit of Labor Day, no matter where you live or when you celebrate the day officially, I congratulate you on your hard work and perseverance. Building a better website, writing enticing blog posts, and creating a stronger, more effective travel marketing strategy isn’t easy. My hat is off to those who dedicate their days to these pursuits!

Happy Labor Day!

[Read more…]

Travel Copywriting & Tourism Marketing Roundup (March 6)

travel copywriting & tourism marketing blog roundup
Vacation rental copywriting & content marketing, this way!

Today’s roundup is incredibly inspiring – info-rich, actionable posts you can really sink your teeth into.

But that’s my opinion. I’d love to hear from you. What kind of inspiration is most helpful for you? What kind of content do you want to read in these roundups? What are you favorite blogs for travel & hotel marketing, copywriting, and social media? Let me know, and I’ll scour the the nets every other week in search of what you want to read most.

So seriously, please hop on down to the comments and fill me in: What do you most want to read in these weekly roundups?

[Read more…]