Editor’s Note: This is part one of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this post.
Did you know that, according to IBM research, 80 percent of corporate blogs have fewer than five blog posts?
Take a moment to digest that number. It’s pretty sobering, don’t you think? And sad, since a travel blog is the perfect way to spark conversation with your guests, provide dynamite information, and really showcase your company’s personality. Not to mention, build industry authority, snag great links, boost your search engine position, and… well, you get the drift.
And that’s why the only thing worse than not blogging is abandoning your blog. It screams of defunct business – or neglect. Can you imagine letting your hotel lobby fall into disrepair? Or failing to send in housekeeping before new guests arrived? Or not familiarizing yourself with tours and hotels, before recommending them to travel agency clients? No, I didn’t think so.
So we’ll start at the very beginning. If you don’t yet have a blog – or if you’re reviving a lifeless one – the keys of successful travel business blogging are simple: commitment and consistency. Now let’s talk details: