We can summarize this entire post in just one sentence: Your travel company needs a business blog.
But why? I know you need reasons. Proof. Statistics. Because realistically, starting (or growing) a travel blog represents an investment of time, energy and resources. To be effective, you should blog at least once a week. You must commit to producing well-written posts with illustrative photos. Don’t let the casual environment of travel blogging fool you: this is something you have to do right. Your company’s blog is customer relations, networking, and your public face, all rolled into one.
Still need convincing? The facts speak for themselves. Here are 7 convincing reasons why you absolutely, positively need a travel business blog:
- Your clients are online: A few years ago, your future guests browsed the web from their computer. But today, they’re no longer tethered to a desk: more than half of all Americans own a smartphone and consume your content from anywhere and everywhere. That’s lots of hours, everyday, to connect with potential clients.
- Attract guests: Write what your future guests want to know, and you’ll have no problem attracting new and returning website visitors. (Here are 26 awesome ideas for everygreen travel blog content.)
- Outshine your competition: You have a lot of competition. Be better. Provide the most inspirational travel resources. Laugh a little more. Showcase your company’s whimsical personality. Your blog is the perfect medium to show anyone why they should book with you.
- Make sales: Blogs don’t make the hard sell, but that doesn’t mean they don’t sell. They do. Your travel, destination or hotel blog provides essential resources and builds trust with your readers. Demonstrate your expertise, and a well-written blog converts online visitors into onsite guests.
- Deepen guest relationships: Your travel business blog does more than just attract new guests; it maintains and strengthens the relationships you’ve already established. It inspires past guests and creates ongoing, meaningful connections. Your blog converts first-time guests into repeat clients.
- Strengthen your natural SEO: Really good travel blogging is all about great content: travel guides, witty lists, and other insider information that travelers crave. People pass around those great posts, and that means inbound links – a driving factor in boosting your website SEO.
- It’s cheap: Dollar-for-dollar, quality travel blogging is some of the cheapest marketing/SEO/customer relations you can buy. $500/month never had so much bang for your buck.
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[…] strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this […]