This week, I had the wonderful opportunity to guest on Cottage Blogger’s Vacation Rental Success podcast. During the podcast, Heather and I chatted about words that sell travel, and specifically how to write a vacation rental listing that appeals to your target audience (personas). I had a great time, and hope Heather will have me back
Travel Copywriting & Tourism Marketing Roundup (February 20) Read More »
Editor’s Note: This is part three of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this post. By
The Zen of Travel Content Marketing, Part 3: Choosing Your Content Channels Read More »
Happy 2014! I hope you all had a wonderful holiday season, and are transitioning well into this new year of travel marketing, copywriting, content marketing, and all that jazz. This week’s roundup is probably what you’d expect from a first-of-2014 post: lists, roundups, and reflections on 2013. But don’t write these articles off as banal:
Travel Copywriting & Tourism Marketing Roundup (January 9) Read More »
You’re a businessperson – a hotel manager, a travel agency owner, a restauranteur. Chances are, you’re familiar with the term USP, aka unique selling proposition or unique selling point. Your USP is your competitive advantage or winning difference. It’s what makes your travel business stand out from the competition: it’s that special something that makes you, you. It fulfills
The Essential Selling Point Missing from Your Travel Copywriting Read More »
Do you remember back in kindergarten, when your teacher used to dole out life lessons like tiny appetizers – small, sweet and easy to digest? Some of it was fluff, but other things hold true decades later, like the Golden Rule, don’t shove, and lead by example. The first two are definitely lessons to live
Travel Copywriting & Tourism Marketing Roundup (July 18) Read More »
I should have titled this post, “10 Things the Tourism Industry Wants You to Know About Building Relationships and Getting Bookings.” For the sake of consistency, I’ll stick with my regular format. But you should know that headlines are important – 90% increased response important! Other great tidbits from industry leaders this week include tips
Travel Copywriting & Tourism Marketing Roundup (July 11) Read More »
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Travel Copywriting & Tourism Marketing Roundup (July 2) Read More »
It’s always a good time to market your travel business – to revamp your welcome email, interact on social media, improve your website, and research your next ad campaign. But did you know that low season is the best time? Here in Costa Rica, the rains are rolling in and many small hotels and travel
Low Season: The Best Time for Travel Marketing Read More »
