(This post is Part 2. Before you read any further, you may want to brush up on the first 5 travel copywriting mistakes that are costing you bookings.) Here’s a copywriter secret for you: Copywriting is a pretty straightforward kind of deal. That’s not to say it’s formulaic – the best kind of copywriting depends […]
5 More Hotel & Travel Copywriting Mistakes That Cost Bookings Read More »
Narrowing down this week’s list was no easy task. From huge shakeups in the vacation rental industry, to leaps in mobile travel bookings, to shortcuts to better social media, the past two weeks have been jam-packed with great travel marketing and copywriting advice. I won’t keep you waiting. Dig in:
Travel Copywriting & Marketing Roundup (July 5) Read More »
Do your website and blog inspire travelers to trust, remember and interact with your brand? If your answer is “I don’t know” (or worse, “no”), then Houston, we have a problem. The good news: There’s an easy solution to that problem. And that solution is to deploy powerful, engaging travel calls-to-action throughout your website. This
Travel Calls-to-Action (CTAs): 9 Best Practices and 6 Examples Read More »
They’re baaaack! (I hope you just read that in a Poltergeist II voice.) Yes, The Travel Copywriter blog and my bi-weekly blog roundups – that’d be, travel copywriting and marketing tips, advice, and insights from around the blogosphere – are back in action. And I’m pretty stoked about it. It’s been a busy few years for me,
Travel Copywriting & Marketing Roundup (June 20) Read More »
It’s been nearly four years since I published the first version of 26 travel blog ideas to inspire travelers, and it’s still one of my most popular posts. I hear you, Internet – loud and clear. You crave travel blog ideas and content marketing inspiration. More ideas. Fresh ideas. You want ataşehir escort your hotel
26 Inspiring New Ideas for Your Travel Blog Content Read More »
Words have power. In the travel industry, it’s easy to favor a shiny image over the written word. After all, sparkling photos effortlessly capture a traveler’s initial interest. But the visual affair is short-lived. So let’s say it again: Words have power. After the wonder of a great photo has passed, it’s good hotel copywriting that will
5 Travel and Hotel Copywriting Mistakes That Cost Bookings Read More »
Can you believe it’s already May? Here in Costa Rica, for more than 100 years the country has celebrated the coming of May – my favorite month! – with an official holiday: Labor Day (el Día del Trabajador). For most, it’s simply a day off of work – a thank you for a year’s worth
Travel Copywriting & Tourism Marketing Roundup: May 2, 2014 Read More »
Editor’s Note: This is part six of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this post. No
Editor’s Note: This is part five of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this post. They
Today’s roundup is incredibly inspiring – info-rich, actionable posts you can really sink your teeth into. But that’s my opinion. I’d love to hear from you. What kind of inspiration is most helpful for you? What kind of content do you want to read in these roundups? What are you favorite blogs for travel &
Travel Copywriting & Tourism Marketing Roundup (March 6) Read More »
