Words have power.
In the travel industry, it’s easy to favor a shiny image over the written word. After all, sparkling photos effortlessly capture a traveler’s initial interest. But the visual affair is short-lived. So let’s say it again: Words have power.
After the wonder of a great photo has passed, it’s good hotel copywriting that will entice guests to stay a little longer. To click a little deeper. To disappear down the rabbit hole of travel planning.
Travel copywriting has power – the power to produce bookings. Likewise, bad hospitality copywriting has the terrible power [cue thunder, spark lightening!] to cost bookings. And unfortunately, bad copywriting is far too common in the travel and hotel industry.
Here are some of the worst (and most common) hotel copywriting mistakes I see – and simple ways you can avoid them, improve your copy, and boost the power of your words: