Editor’s Note: This is part four of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content çapa escort strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this […]
The Zen of Travel Content Marketing, Part 4: Run a Content Audit Read More »
This week, I had the wonderful opportunity to guest on Cottage Blogger’s Vacation Rental Success podcast. During the podcast, Heather and I chatted about words that sell travel, and specifically how to write a vacation rental listing that appeals to your target audience (personas). I had a great time, and hope Heather will have me back
Travel Copywriting & Tourism Marketing Roundup (February 20) Read More »
If you’ve made your way here via Cottage Blogger, welcome! (And if you haven’t yet visited, head on over: Heather’s Vacation Rental Success Podcast is loaded with information helpful not only to vacation rental owners, but also to inns, hotels, travel agencies, and other hospitality businesses.) I recently guested on the VRS Podcast about Words that
Welcome VRS Listeners! Read More »
Editor’s Note: This is part three of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this post. By
The Zen of Travel Content Marketing, Part 3: Choosing Your Content Channels Read More »
Editor’s Note: This is part two of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this post. If
Editor’s Note: This is part one of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this post. Did
The Zen of Travel Content Marketing, Part 1: Get to Know Your Target Audience Read More »
Happy 2014! I hope you all had a wonderful holiday season, and are transitioning well into this new year of travel marketing, copywriting, content marketing, and all that jazz. This week’s roundup is probably what you’d expect from a first-of-2014 post: lists, roundups, and reflections on 2013. But don’t write these articles off as banal:
Travel Copywriting & Tourism Marketing Roundup (January 9) Read More »
‘Twas the night before Christmas, when all through the house, The only sound to be heard was the click of a mouse; For dreams of sightseeing and exotic locales; Are a traveler’s best way to boost winter morale. The globetrotters are nestled all snug in their beds, While visions of getaways dance in their heads;
‘Twas the Night Before Christmas (Travel Copywriting & Content Marketing Version) Read More »
You’re a businessperson – a hotel manager, a travel agency owner, a restauranteur. Chances are, you’re familiar with the term USP, aka unique selling proposition or unique selling point. Your USP is your competitive advantage or winning difference. It’s what makes your travel business stand out from the competition: it’s that special something that makes you, you. It fulfills
The Essential Selling Point Missing from Your Travel Copywriting Read More »
We can summarize this entire post in just one sentence: Your travel company needs a business blog. But why? I know you need reasons. Proof. Statistics. Because realistically, starting (or growing) a travel blog represents an investment of time, energy and resources. To be effective, you should blog at least once a week. You must
7 Reasons Why You Absolutely, Positively Need a Travel Business Blog Read More »
