Editor’s Note: This is part five of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this post. 

Travel content marketing makes magic, but there’s no actual magic involved.

They say imitation is the greatest form of flattery. And while I wouldn’t recommend copying or duplicating your favorite travel content marketing, you can certainly take inspiration from others. After all, travelers like what they like: they click and share and follow for epic photos and awesome checklists and free content so good, they probably would have paid for it. (Stuck for inspiration? Here are 26 travel content ideas to get your creative juices flowing.)

Because here’s the secret: content marketing isn’t magic. It isn’t taksim escort as hard to understand as SEO. And it certainly isn’t new: companies have been using content to market themselves for more than a century. You don’t have to reinvent the wheel; you just have to decorate the wheel with your own brand of creativity.

One of the best parts of my job is digging up sparkling gems of content marketing from around the globe. In Part 3 we discussed travel content channels, so I thought I’d showcase some of my personal favorites in travel blogging, free guides, and downloadable ebooks. These companies are kicking butt and taking names. Call them my content marketing crushes.

And did I mention I saved the best part part for last: scale. The following aren’t examples of pricey, over-complicated campaigns that require a team of marketers, writers, designers and publishers. No; this is simple, effective travel content marketing mecidiyeköy escort that you can replicate – in your own way, of course – for under $1,000 a month. So get started on getting inspired – and please share your favorites in the comments!

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