Marketing your hotel, travel agency or other hospitality business is not a race to the finish line: it’s a slow, steady power walk. This week marks the very first travel copywriting & tourism marketing roundup at The Travel Copywriter. I hope you’ll find something (or somethings) to inspire and fuel your efforts this week.
Top 5: Travel Copywriting
- You know your travel copy should tell a story, but do you know how to tell that story? Amy Harrison does, and she dishes up three tips + a video on how to tell your brand’s story.
- And speaking of brand storytelling, Ricardo Bueno and Bernadette Jiwa have a 26-minute recording on how to differentiate your business by telling a better story.
- As always, Copyblogger comes through with excellent copywriting advice, and Henneke Duistermaat clues us into 6 simple steps to creating seductive web copy. Pay close attention to the tip on benefits vs. features; too many travel websites focus on features and not the incredible experiences (benefits) derived from those features.
- Have you ever wondered how to create content that your guests actually want to read? (We’re talking about your website, your blog, your brochures – your anything.) Jeff Bullas has seven answers in his key elements for viral content marketing.
- And in that same vein, the Content Marketing Institute’s Jay Baer enlightens with a great post on why creating content your visitors want isn’t enough – you have to market your marketing so it actually reaches your past and future guests.
Top 5: Tourism Marketing
- Travel marketers are all about inspiring photos, and this week Tnooz guest-blogger Maddy Fuller highlights how hotels can use Instagram effectively. Hint: it’s not all about you – it’s a comprehensive approach to the area, the restaurants and the activities that make your hotel the best choice.
- E-Marketing Associates has a great take on how you can incorporate website design (hint: think great photography!), hotel reviews and snail mail to generate more direct bookings.
- abouTourism gives us a rundown of the recent Amadeus study into big data and its impact on the travel industry. The takeaway: big data has the ability to change hospitality marketing – to craft a more personalized, smarter traveler experience.
- eMarketer discusses the importance of online hotel reviews – and how travel marketers need to change their approach to managing negative ones.
- Finally, I’d like to bring your attention to Oyster’s travel blog. Oyster always does great, visual hotel marketing, and this is a great example of their genius: 5 of the Most Uber-Luxurious Suites in Las Vegas that showcase glamour and sophistication, not just Vegas bling.