Yep, you were right – there’s a ton to write, and not enough you to write it. Your website hasn’t been updated since your initial launch. Your blog is nigh on defunct. Your email onboarding campaign is drafted, but something’s holding you back from hitting the Publish button. Your content to-do list has been growing since […]
How to Find, Hire and Make the Most of a Great Travel Copywriter Read More »
Anyone who has prolonged contact with the elementary set, knows: kids are compact, opinionated powerhouses of wisdom. They know who they are, even as they grow. They are headstrong, yet willing to learn. They flirt with pushy, but (almost) never take “no” for an answer. At least, not the first no. They learn from us.
14 Travel + Hotel Copywriting Lessons We Can Learn from Kids Read More »
Thumb though most travel writing and you’ll notice something: certain words and phrases are used over and over and over. Like a cheap… well, never mind; that’s another cliché entirely. It goes a little something like this: All views are spectacular. City centers always seem to be bustling hubs. Every church, bridge and B&B is charming. Markets and cultures are invariably colorful. And
7 More Travel Clichés to Scrub from Your Website Read More »
Think about the last really great movie or book you enjoyed. I’m talking about one that really pulled you in – real life fell away, you could hear nothing but this new world, and you forgot to eat or sleep. You escaped. Escape is a wonderful feeling, especially when it comes to travel. Because travel is escape. When people
Travel Storytelling – or Story Selling? Read More »
For time immemorial, humans have told stories. Gathered ’round the fireside, on the laps of our parents, agog before a museum painting, in the embrace of a favorite reading chair – we crave stories and how they make us feel. Be they the lyrical prose of epic poems or crudely scratched paintings on cave walls, beautifully bound
16 Quotes (+ Takeaways) to Inspire Travel Brand Storytelling Read More »
Want more bookings? Then, this Facebook group is for you. Yes, you – for all you small-business owners in travel & hospitality. For the hotels, the vacation rentals, the travel & tour agencies, and all you other tourism and hospitality businesses that want to fill your calendars. This is for everyone who wants to grow a business
Just Launched: Facebook Group for Travel Copywriting & Content Marketing Read More »
(This post is Part 2. Before you read any further, you may want to brush up on the first 5 travel copywriting mistakes that are costing you bookings.) Here’s a copywriter secret for you: Copywriting is a pretty straightforward kind of deal. That’s not to say it’s formulaic – the best kind of copywriting depends
5 More Hotel & Travel Copywriting Mistakes That Cost Bookings Read More »
Do your website and blog inspire travelers to trust, remember and interact with your brand? If your answer is “I don’t know” (or worse, “no”), then Houston, we have a problem. The good news: There’s an easy solution to that problem. And that solution is to deploy powerful, engaging travel calls-to-action throughout your website. This
Travel Calls-to-Action (CTAs): 9 Best Practices and 6 Examples Read More »
They’re baaaack! (I hope you just read that in a Poltergeist II voice.) Yes, The Travel Copywriter blog and my bi-weekly blog roundups – that’d be, travel copywriting and marketing tips, advice, and insights from around the blogosphere – are back in action. And I’m pretty stoked about it. It’s been a busy few years for me,
Travel Copywriting & Marketing Roundup (June 20) Read More »
Words have power. In the travel industry, it’s easy to favor a shiny image over the written word. After all, sparkling photos effortlessly capture a traveler’s initial interest. But the visual affair is short-lived. So let’s say it again: Words have power. After the wonder of a great photo has passed, it’s good hotel copywriting that will
5 Travel and Hotel Copywriting Mistakes That Cost Bookings Read More »
