It’s always a good time to market your travel business – to revamp your welcome email, interact on social media, improve your website, and research your next ad campaign. But did you know that low season is the best time?

Here in Costa Rica, the rains are rolling in and many small hotels and travel agencies are preparing for the coming storms – and the coming lull in business. And while it’s true that beds will be emptier, calendars will be clearer, and pockets will be lighter during these upcoming months, it’s also true that times of famine offer the best moments to tackle, improve and supercharge your travel marketing strategy.

The top reason: tourists do the bulk of their vacation planning far in advance, so they’re already busy booking for high season while you’re riding out the off-season storm. Not convinced? Here are five reasons you need to up your travel marketing game during the low season:

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