You’re a businessperson – a hotel manager, a travel agency owner, a restauranteur. Chances are, you’re familiar with the term USP, aka unique selling proposition or unique selling point. Your USP is your competitive advantage or winning difference. It’s what makes your travel business stand out from the competition: it’s that special something that makes you, you. It fulfills your guests’ emotional needs.
Your slogans, headlines and taglines – all that witty, fun stuff we spend so much time creating – are all secondary to your USP. Simply put, your USP defines the direction and flow of your website and marketing materials. Your USP is the heart and soul of your business.