The Travel Copywriter

Tourism, Hospitality and Hotel Copywriting

This Week in Travel Copywriting & Tourism Marketing

the power of business travel blogging
The week’s most inspirational for travel copywriting & hospitality marketing

With 2014 just around the corner, have you been brainstorming your Big Plans for the new year? I certainly have – and I have the lists and scribbled notes and full-fledged Word docs out the wazoo to prove it. I’m practically bursting with the ways I’m going learn more, write effectively, market better and generally kick some butt in the next 12 months. First up: changing my roundup style over here at The Travel Copywriter. (I hope you like it.)

With this in mind, it’s no surprise that this week’s roundup is dedicated to your plans for the new year: trends that will shape and reshape the travel industry, what your guests want, how to increase conversions, and other goodies to encourage bookings and build customer relationships in 2014.

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Travel Alert! Google Hummingbird Affecting Hotels and eTourism

What does Google Hummingbird mean for eTourism?
What does Google Hummingbird mean for eTourism?

What was the greatest online shake-up of 2013?

If you define a shake-up as something that affected a whopping 90 percent of all Google searches, then Google Hummingbird is the answer.

Hummingbird, which debuted in September 2013, is named for its hummingbird-like search results – fast and precise – but if you ask me, the new algorithm deserves a more imposing moniker. Like Google Whale or Google Wooly Mammoth. Yes, it’s that big. Because Hummingbird is not just an update: it’s a whole new algorithm. And it changes a lot.

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Travel Copywriting & Tourism Marketing Roundup (November 27)

travel copywriting & tourism marketing blog roundup
Great advice, this way!

Are you bouncing in your seat right now? Anxiously completing all your pre-Turkey Day tasks before you go home to friends and family? Then in the interest of giving thanks sooner rather than later, here’s the best of the week, short and sweet. Read, learn and then get the heck out of the office. See you next week.

Happy Thanksgiving!

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The Essential Selling Point Missing from Your Travel Copywriting

define your travel USP
Jack of many trades, but master of one: your travel USP

You’re a businessperson – a hotel manager, a travel agency owner, a restauranteur. Chances are, you’re familiar with the term USP, aka unique selling proposition or unique selling point. Your USP is your competitive advantage or winning difference. It’s what makes your travel business stand out from the competition: it’s that special something that makes you, you. It fulfills your guests’ emotional needs.

Your slogans, headlines and taglines – all that witty, fun stuff we spend so much time creating – are all secondary to your USP. Simply put, your USP defines the direction and flow of your website and marketing materials. Your USP is the heart and soul of your business.

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7 Reasons Why You Absolutely, Positively Need a Travel Business Blog

the power of business travel blogging
How will you connect with your guests?

We can summarize this entire post in just one sentence: Your travel company needs a business blog.

But why? I know you need reasons. Proof. Statistics. Because realistically, starting (or growing) a travel blog represents an investment of time, energy and resources. To be effective, you should blog at least once a week. You must commit to producing well-written posts with illustrative photos. Don’t let the casual environment of travel blogging fool you: this is something you have to do right. Your company’s blog is customer relations, networking, and your public face, all rolled into one.

Still need convincing? The facts speak for themselves. Here are 7 convincing reasons why you absolutely, positively need a travel business blog:

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