Do you remember back in kindergarten, when your teacher used to dole out life lessons like tiny appetizers – small, sweet and easy to digest? Some of it was fluff, but other things hold true decades later, like the Golden Rule, don’t shove, and lead by example. The first two are definitely lessons to live by, but we’re going to talk about the third today. Instead of my normal roundup, I’d like to point you to five excellent examples of travel copywriting (business blog posts) and five great examples of tourism marketing. May they inspire you to write well and innovate.
I should have titled this post, “10 Things the Tourism Industry Wants You to Know About Building Relationships and Getting Bookings.” For the sake of consistency, I’ll stick with my regular format. But you should know that headlines are important – 90% increased response important! Other great tidbits from industry leaders this week include tips on creating un-shitty blog content, taking advantage of Google’s travel-friendly marketing options, thriving after Google Panda, and evolving trends in hospitality technologies.
(Update: After you’re done here, see the second version of this post, 26 Inspiring New Ideas for Your Travel Blog Content.)
Whether you’re a hotel, travel agency, tour operator, or other hospitality vendor, your travel business blog should always be engaging. Your goal is to nourish relationships with past clients and to build new connections with potentials. And to do that, you have to produce what’s known as “evergreen content.” Like a cypress tree, evergreen content stays fresh and interesting year-round. It’s timeless. For you, that means blogging about topics that will always interest travelers – not old news or your participation in the latest industry conference.
Understanding evergreen content is one thing, but producing it is quite another. If your company’s travel blog is active – that means you post at least once a week, minimum – you need to craft 52 fresh, engaging posts a year. After a year or two (or hell, even a month or two), you might think you’ve run out of ideas. So here are a few of my favorites – half a year’s worth, in fact! – to pump up your posting schedule and put a spark back in your content creation.
Marketing your hotel, travel agency or other hospitality business is not a race to the finish line: it’s a slow, steady power walk. This week marks the very first travel copywriting & tourism marketing roundup at The Travel Copywriter. I hope you’ll find something (or somethings) to inspire and fuel your efforts this week.
It’s always a good time to market your travel business – to revamp your welcome email, interact on social media, improve your website, and research your next ad campaign. But did you know that low season is the best time?
Here in Costa Rica, the rains are rolling in and many small hotels and travel agencies are preparing for the coming storms – and the coming lull in business. And while it’s true that beds will be emptier, calendars will be clearer, and pockets will be lighter during these upcoming months, it’s also true that times of famine offer the best moments to tackle, improve and supercharge your travel marketing strategy.
The top reason: tourists do the bulk of their vacation planning far in advance, so they’re already busy booking for high season while you’re riding out the off-season storm. Not convinced? Here are five reasons you need to up your travel marketing game during the low season: