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Jul 30 2013

4 Tired Travel Clichés that are Killing Your Sales (and What to Say Instead)

These drinks are much more than colorful. What would you say?
These drinks are much more than colorful. What would you say?

Take a trip back in time… to the most beautiful place in the world… a breathtaking gem from a bygone era. In this land of contrasts… where yesteryear meets modern day… there’s something for everyone. Rich cultural heritage… beautiful views… blah blah blah…

SNORE. I have another one for you: pass me the barf bag, I’m going to be sick. We hear these travel writing clichés ad nauseum, and yet travel writers still use them. You might even find them – gasp! – scattered throughout your website copy or blog posts.

But here’s the hard truth: the quickest route to a boring, uninspired website is, of course, boring, uninspired content. Lackluster descriptions and repetitive copy; superlative everything and regrettable clichés – they’re killing your copy. And they’re robbing you of bookings, of guests, and of revenue.

You may think you’re using strong adjectives and illuminating imagery, but if the rest of the Internet – and his mother, brother-in-law and great-grandmother – also use those phrases, they’re too overused to be descriptive. You don’t need to become the next great travel writer, but you do need to describe your offerings and benefits. Clichés disappear. Your readers don’t even see them. They don’t register. Because when you’ve heard that a billion things are spectacular, nothing really is.

Check out these four travel clichés to avoid – and their better alternatives:

[Read more…]

Written by Erin Raub · Categorized: Travel Blogging for Business, Travel Content Marketing, Travel Copywriting

Jul 18 2013

Travel Copywriting & Tourism Marketing Roundup (July 18)

travel copywriting & tourism marketing blog roundup
Great advice, this way!
Do you remember back in kindergarten, when your teacher used to dole out life lessons like tiny appetizers – small, sweet and easy to digest? Some of it was fluff, but other things hold true decades later, like the Golden Rule, don’t shove, and lead by example. The first two are definitely lessons to live by, but we’re going to talk about the third today. Instead of my normal roundup, I’d like to point you to five excellent examples of travel copywriting (business blog posts) and five great examples of tourism marketing. May they inspire you to write well and innovate.

[Read more…]

Written by Erin Raub · Categorized: Travel Blogging for Business, Travel Content Marketing, Travel Copywriting, Travel Marketing

Jul 11 2013

Travel Copywriting & Tourism Marketing Roundup (July 11)

travel copywriting & tourism marketing blog roundup
Great advice, this way!
I should have titled this post, “10 Things the Tourism Industry Wants You to Know About Building Relationships and Getting Bookings.” For the sake of consistency, I’ll stick with my regular format. But you should know that headlines are important – 90% increased response important! Other great tidbits from industry leaders this week include tips on creating un-shitty blog content, taking advantage of Google’s travel-friendly marketing options, thriving after Google Panda, and evolving trends in hospitality technologies.

[Read more…]

Written by Erin Raub · Categorized: Expert Roundups, Travel Content Marketing, Travel Copywriting, Travel Marketing

Jul 02 2013

Travel Copywriting & Tourism Marketing Roundup (July 2)

travel copywriting & tourism marketing blog roundup
Great advice, this way!

Marketing your hotel, travel agency or other hospitality business is not a race to the finish line: it’s a slow, steady power walk. This week marks the very first travel copywriting & tourism marketing roundup at The Travel Copywriter. I hope you’ll find something (or somethings) to inspire and fuel your efforts this week.

[Read more…]

Written by Erin Raub · Categorized: Expert Roundups, Travel Content Marketing, Travel Copywriting, Travel Marketing

Jun 10 2013

Low Season: The Best Time for Travel Marketing

travel marketing in the low season
What can the low season do for your business?

It’s always a good time to market your travel business – to revamp your welcome email, interact on social media, improve your website, and research your next ad campaign. But did you know that low season is the best time?

Here in Costa Rica, the rains are rolling in and many small hotels and travel agencies are preparing for the coming storms – and the coming lull in business. And while it’s true that beds will be emptier, calendars will be clearer, and pockets will be lighter during these upcoming months, it’s also true that times of famine offer the best moments to tackle, improve and supercharge your travel marketing strategy.

The top reason: tourists do the bulk of their vacation planning far in advance, so they’re already busy booking for high season while you’re riding out the off-season storm. Not convinced? Here are five reasons you need to up your travel marketing game during the low season:

[Read more…]

Written by Erin Raub · Categorized: Travel Marketing

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