The Travel Copywriter

Tourism, Hospitality and Hotel Copywriting

  • Home
  • About
  • Copywriting
    • For Hotels
    • For Vacation Rentals
    • For Tour + Travel Agencies
    • Other Travel Copywriting
    • Content Marketing
    • Free Consult
  • Consulting
    • Brand Your Story
  • Portfolio
  • What Clients Say
  • Rates
  • Blog
  • Free Guide!
  • Contact

Jan 09 2014

Travel Copywriting & Tourism Marketing Roundup (January 9)

travel copywriting & tourism marketing blog roundup
Tips for 2014, this way!

Happy 2014! I hope you all had a wonderful holiday season, and are transitioning well into this new year of travel marketing, copywriting, content marketing, and all that jazz.

This week’s roundup is probably what you’d expect from a first-of-2014 post: lists, roundups, and reflections on 2013. But don’t write these articles off as banal: there are a lot of fascinating stats, interesting insights, and inspirational thoughts in these posts. And if a new year is what you need to jumpstart new initiatives, run with it.

So again, Happy New Year! Here’s to a 2014 filled with joy, success and greater profits.

14 Hotel Marketing Trends for 2014

A few weeks ago, Netaffinity rolled out an infographic on 14 etourism marketing trends for 2014, and now Frederic Gonzalo is following up with some discussion on each of those points. Have a look, and see what you think about these predictions – and how you can prepare for each.

How to Produce Killer Content in 2014

My goodness, there is so much to love about this post. In 2014, we need to be innovative. We need to think differently: the email marketing we’ve written for years doesn’t work anymore; keyword-stuffed copy isn’t hip (or effective) anymore; and no one has time to read 1,500-word blog-post novels anymore. Search Engine Watch’s Erin (gotta love her name) delivers big with five ways to revitalize your content and kick some tush this year.

4 Tips for Renting Your Vacation Home – Stress-Free

Vacation rentals often fall through the cracks of travel marketing: if you’re a rental owner, you may not have the big budget of a hotel or the manpower of a travel agency. Not to worry, Cottage Blogger Heather offers up four budget-friendly, low-stress ways to rent your vacation home (and keep guests) happy.

Email Marketing Works (40x Better than Facebook & Twitter)

Is your inbox as stuffed as mine? Probably, because marketers know that email marketing just works – at a rate 40 times better than Facebook and Twitter, combined. The key, however, is that not just any email will do. Nora Aufreiter, Julien Boudet, and Vivian Weng of McKinsey & Company deliver some great insights on what works best in email marketing.

Position Your Travel Brand Through Memories

Derrick, of Branding Strategy Insider, discusses the direct relationship between frequency of contact and guests’ memories of your brand. In travel, we don’t often see guests on a day-to-day basis, so these memories need to be stronger and more enduring… but how do you do that? Click on over to share your thoughts.

7 Tips to Renovate Your Content to Better User Experience

Don’t hate me for throwing yet another essential into the fire, but Ricardo Bueno makes a point that travel businesses just can’t ignore: design is just as important to content as your actual content. Though his blog is targeted for real estate, we can glean a lot of goodies from what he says about usability and intuitive design.

Six Brands Rocking Their Content Marketing

You know that travel content marketing is key; you’ve read the books and the blogs; but you’re still not sure of how your brand should do it. That’s okay – sometimes we just need to be inspired by a few good examples of actual implementation. Shanna of Hubspot dishes up six companies that are doing right by their content marketing efforts.

SaveSave

If you enjoyed this post...
Get 'em all!

Come and sit at the cool table. You'll get:

  • My FREE 24-Page Guide to Travel Content Marketing – a simple, step-by-step guide to get you started (and onto Page 1 of Google).
  • Same-day updates by email, when I publish new blog posts.
  • Occasional freebies (travel copywriting advice, marketing guides, etc.) – available only to subscribers!
  • The secret to life, the universe and everything. Hint: It has a lot to do with good coffee and great chocolate – and your trusty towel, of course. (Free 42-minute consulting session if you get the reference!)

The Legal Stuff (GDPR Marketing Permissions)

You can unsubscribe at any time by clicking the link in the footer of my emails.

We use MailChimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to MailChimp for processing. Learn more about MailChimp's privacy practices here.

Written by Erin Raub · Categorized: Expert Roundups, Travel Blogging for Business, Travel Content Marketing, Travel Copywriting, Travel Marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Copyright © The Travel Copywriter 2022 · Web Design by Fancy Girl Design Studio

Copyright © 2022 · Travel Copywriter on Genesis Framework · WordPress · Log in