Yep, you were right – there’s a ton to write, and not enough you to write it. Your website hasn’t been updated since your initial launch. Your blog is nigh on defunct. Your email onboarding campaign is drafted, but something’s holding you back from hitting the Publish button. Your content to-do list has been growing since […]
How to Find, Hire and Make the Most of a Great Travel Copywriter Read More »
Anyone who has prolonged contact with the elementary set, knows: kids are compact, opinionated powerhouses of wisdom. They know who they are, even as they grow. They are headstrong, yet willing to learn. They flirt with pushy, but (almost) never take “no” for an answer. At least, not the first no. They learn from us.
14 Travel + Hotel Copywriting Lessons We Can Learn from Kids Read More »
Thumb though most travel writing and you’ll notice something: certain words and phrases are used over and over and over. Like a cheap… well, never mind; that’s another cliché entirely. It goes a little something like this: All views are spectacular. City centers always seem to be bustling hubs. Every church, bridge and B&B is charming. Markets and cultures are invariably colorful. And
7 More Travel Clichés to Scrub from Your Website Read More »
You’re invited! I am very pleased to announce my upcoming collaborative webinar, Market Your Travel Brand with [Compelling] Storytelling. I’ll be joined by Mimi Mudd, a spa and yoga consultant to boutique hotels, vacation rentals, and other travel businesses. We hope to see you there! Webinar Date: February 26th, 2019 Webinar Time: 10 a.m. PST / 12 p.m. Central
Do You Want to Tell a Better Travel Story? Read More »
Think about the last really great movie or book you enjoyed. I’m talking about one that really pulled you in – real life fell away, you could hear nothing but this new world, and you forgot to eat or sleep. You escaped. Escape is a wonderful feeling, especially when it comes to travel. Because travel is escape. When people
Travel Storytelling – or Story Selling? Read More »
For time immemorial, humans have told stories. Gathered ’round the fireside, on the laps of our parents, agog before a museum painting, in the embrace of a favorite reading chair – we crave stories and how they make us feel. Be they the lyrical prose of epic poems or crudely scratched paintings on cave walls, beautifully bound
16 Quotes (+ Takeaways) to Inspire Travel Brand Storytelling Read More »
Want more bookings? Then, this Facebook group is for you. Yes, you – for all you small-business owners in travel & hospitality. For the hotels, the vacation rentals, the travel & tour agencies, and all you other tourism and hospitality businesses that want to fill your calendars. This is for everyone who wants to grow a business
Just Launched: Facebook Group for Travel Copywriting & Content Marketing Read More »
Did you know that 95% of website visitors (= your potential guests) only look at the first page of search results? Even more sobering, 50% of all clicks go to the top 3 results: Google Page 1, results 4-10… well, they’re not as powerful as they used to be. So, how do you climb to Google Page
In the travel industry, we all know the importance of reviews: An unsurprising 93% of travelers use online reviews in making their booking decisions. No reviews mean you probably won’t get reservations. (Study says: 53% of travelers won’t book a place that has zero reviews.) Bad reviews can mean you won’t get reservations. Even four-star reviews
The Importance of Travel Reviews (and How to Respond to Negative Reviews) Read More »
Travel chatbots, direct bookings via Facebook, sales through friendship, effective email subject lines – this roundup is a powerhouse. My head is still spinning a bit. So much information, in so short a time. I’m just back from a week at the beach – a week of swimming, hammocking, and reading my days away. I didn’t
Travel Marketing & Copywriting Roundup (July 18) Read More »
