Editor’s Note: This is part three of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this post. 

By now, you know your audience. You’ve started developing your travel content strategy. So it’s time to talk content types and distribution channels. We’re getting close – so very, very close! – to actually ataköy escort writing, snapping photos and shooting video. I promise.

First things first: You absolutely, positively must keep your content goals in mind throughout this process. What is the purpose of your content marketing? One of them must be to build your email database. Remember that with social media accounts and even RSS followers (if you still have any), you don’t own your follower list. You don’t have access to their direct email addresses or phone numbers.  But with an opt-in database – say, when customers exchange their emails for travel guides or their phone numbers for customized itineraries – you slowly build this incredible, amazing business asset: a list of warm leads from travelers who have sought you out.

The second thing to always keep in mind is that your content strategy for each channel is a miniturized version of your overall travel content strategy. Before you launch (or revamp) your blog, your newsletter, your travel guides or any other content channel, ask yourself these halkalı escort questions: hatay escort

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