Editor’s Note: This is part four of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content çapa escort strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this […]
The Zen of Travel Content Marketing, Part 4: Run a Content Audit Read More »
This week, I had the wonderful opportunity to guest on Cottage Blogger’s Vacation Rental Success podcast. During the podcast, Heather and I chatted about words that sell travel, and specifically how to write a vacation rental listing that appeals to your target audience (personas). I had a great time, and hope Heather will have me back
Travel Copywriting & Tourism Marketing Roundup (February 20) Read More »
Editor’s Note: This is part three of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this post. By
The Zen of Travel Content Marketing, Part 3: Choosing Your Content Channels Read More »
Editor’s Note: This is part two of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this post. If
Editor’s Note: This is part one of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this post. Did
The Zen of Travel Content Marketing, Part 1: Get to Know Your Target Audience Read More »
Happy 2014! I hope you all had a wonderful holiday season, and are transitioning well into this new year of travel marketing, copywriting, content marketing, and all that jazz. This week’s roundup is probably what you’d expect from a first-of-2014 post: lists, roundups, and reflections on 2013. But don’t write these articles off as banal:
Travel Copywriting & Tourism Marketing Roundup (January 9) Read More »
‘Twas the night before Christmas, when all through the house, The only sound to be heard was the click of a mouse; For dreams of sightseeing and exotic locales; Are a traveler’s best way to boost winter morale. The globetrotters are nestled all snug in their beds, While visions of getaways dance in their heads;
‘Twas the Night Before Christmas (Travel Copywriting & Content Marketing Version) Read More »
We can summarize this entire post in just one sentence: Your travel company needs a business blog. But why? I know you need reasons. Proof. Statistics. Because realistically, starting (or growing) a travel blog represents an investment of time, energy and resources. To be effective, you should blog at least once a week. You must
7 Reasons Why You Absolutely, Positively Need a Travel Business Blog Read More »
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4 Tired Travel Clichés that are Killing Your Sales (and What to Say Instead) Read More »
Do you remember back in kindergarten, when your teacher used to dole out life lessons like tiny appetizers – small, sweet and easy to digest? Some of it was fluff, but other things hold true decades later, like the Golden Rule, don’t shove, and lead by example. The first two are definitely lessons to live
Travel Copywriting & Tourism Marketing Roundup (July 18) Read More »
