Think about the last really great movie or book you enjoyed. I’m talking about one that really pulled you in – real life fell away, you could hear nothing but this new world, and you forgot to eat or sleep. You escaped. Escape is a wonderful feeling, especially when it comes to travel. Because travel is escape. When people […]
Travel Storytelling – or Story Selling? Read More »
For time immemorial, humans have told stories. Gathered ’round the fireside, on the laps of our parents, agog before a museum painting, in the embrace of a favorite reading chair – we crave stories and how they make us feel. Be they the lyrical prose of epic poems or crudely scratched paintings on cave walls, beautifully bound
16 Quotes (+ Takeaways) to Inspire Travel Brand Storytelling Read More »
Want more bookings? Then, this Facebook group is for you. Yes, you – for all you small-business owners in travel & hospitality. For the hotels, the vacation rentals, the travel & tour agencies, and all you other tourism and hospitality businesses that want to fill your calendars. This is for everyone who wants to grow a business
Just Launched: Facebook Group for Travel Copywriting & Content Marketing Read More »
In the travel industry, we all know the importance of reviews: An unsurprising 93% of travelers use online reviews in making their booking decisions. No reviews mean you probably won’t get reservations. (Study says: 53% of travelers won’t book a place that has zero reviews.) Bad reviews can mean you won’t get reservations. Even four-star reviews
The Importance of Travel Reviews (and How to Respond to Negative Reviews) Read More »
Do your website and blog inspire travelers to trust, remember and interact with your brand? If your answer is “I don’t know” (or worse, “no”), then Houston, we have a problem. The good news: There’s an easy solution to that problem. And that solution is to deploy powerful, engaging travel calls-to-action throughout your website. This
Travel Calls-to-Action (CTAs): 9 Best Practices and 6 Examples Read More »
They’re baaaack! (I hope you just read that in a Poltergeist II voice.) Yes, The Travel Copywriter blog and my bi-weekly blog roundups – that’d be, travel copywriting and marketing tips, advice, and insights from around the blogosphere – are back in action. And I’m pretty stoked about it. It’s been a busy few years for me,
Travel Copywriting & Marketing Roundup (June 20) Read More »
Can you believe it’s already May? Here in Costa Rica, for more than 100 years the country has celebrated the coming of May – my favorite month! – with an official holiday: Labor Day (el Día del Trabajador). For most, it’s simply a day off of work – a thank you for a year’s worth
Travel Copywriting & Tourism Marketing Roundup: May 2, 2014 Read More »
Editor’s Note: This is part five of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this post. They
Today’s roundup is incredibly inspiring – info-rich, actionable posts you can really sink your teeth into. But that’s my opinion. I’d love to hear from you. What kind of inspiration is most helpful for you? What kind of content do you want to read in these roundups? What are you favorite blogs for travel &
Travel Copywriting & Tourism Marketing Roundup (March 6) Read More »
Editor’s Note: This is part four of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content çapa escort strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this
The Zen of Travel Content Marketing, Part 4: Run a Content Audit Read More »
