Anyone who has prolonged contact with the elementary set, knows: kids are compact, opinionated powerhouses of wisdom. They know who they are, even as they grow. They are headstrong, yet willing to learn. They flirt with pushy, but (almost) never take “no” for an answer. At least, not the first no. They learn from us. […]
14 Travel + Hotel Copywriting Lessons We Can Learn from Kids Read More »
Thumb though most travel writing and you’ll notice something: certain words and phrases are used over and over and over. Like a cheap… well, never mind; that’s another cliché entirely. It goes a little something like this: All views are spectacular. City centers always seem to be bustling hubs. Every church, bridge and B&B is charming. Markets and cultures are invariably colorful. And
7 More Travel Clichés to Scrub from Your Website Read More »
Think about the last really great movie or book you enjoyed. I’m talking about one that really pulled you in – real life fell away, you could hear nothing but this new world, and you forgot to eat or sleep. You escaped. Escape is a wonderful feeling, especially when it comes to travel. Because travel is escape. When people
Travel Storytelling – or Story Selling? Read More »
For time immemorial, humans have told stories. Gathered ’round the fireside, on the laps of our parents, agog before a museum painting, in the embrace of a favorite reading chair – we crave stories and how they make us feel. Be they the lyrical prose of epic poems or crudely scratched paintings on cave walls, beautifully bound
16 Quotes (+ Takeaways) to Inspire Travel Brand Storytelling Read More »
Want more bookings? Then, this Facebook group is for you. Yes, you – for all you small-business owners in travel & hospitality. For the hotels, the vacation rentals, the travel & tour agencies, and all you other tourism and hospitality businesses that want to fill your calendars. This is for everyone who wants to grow a business
Just Launched: Facebook Group for Travel Copywriting & Content Marketing Read More »
Did you know that 95% of website visitors (= your potential guests) only look at the first page of search results? Even more sobering, 50% of all clicks go to the top 3 results: Google Page 1, results 4-10… well, they’re not as powerful as they used to be. So, how do you climb to Google Page
It’s been nearly four years since I published the first version of 26 travel blog ideas to inspire travelers, and it’s still one of my most popular posts. I hear you, Internet – loud and clear. You crave travel blog ideas and content marketing inspiration. More ideas. Fresh ideas. You want ataşehir escort your hotel
26 Inspiring New Ideas for Your Travel Blog Content Read More »
Editor’s Note: This is part six of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this post. No
Editor’s Note: This is part five of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this post. They
Today’s roundup is incredibly inspiring – info-rich, actionable posts you can really sink your teeth into. But that’s my opinion. I’d love to hear from you. What kind of inspiration is most helpful for you? What kind of content do you want to read in these roundups? What are you favorite blogs for travel &
Travel Copywriting & Tourism Marketing Roundup (March 6) Read More »
