Can you believe it’s already May? Here in Costa Rica, for more than 100 years the country has celebrated the coming of May – my favorite month! – with an official holiday: Labor Day (el Día del Trabajador). For most, it’s simply a day off of work – a thank you for a year’s worth […]
Travel Copywriting & Tourism Marketing Roundup: May 2, 2014 Read More »
Editor’s Note: This is part six of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this post. No
This week, I had the wonderful opportunity to guest on Cottage Blogger’s Vacation Rental Success podcast. During the podcast, Heather and I chatted about words that sell travel, and specifically how to write a vacation rental listing that appeals to your target audience (personas). I had a great time, and hope Heather will have me back
Travel Copywriting & Tourism Marketing Roundup (February 20) Read More »
If you’ve made your way here via Cottage Blogger, welcome! (And if you haven’t yet visited, head on over: Heather’s Vacation Rental Success Podcast is loaded with information helpful not only to vacation rental owners, but also to inns, hotels, travel agencies, and other hospitality businesses.) I recently guested on the VRS Podcast about Words that
Welcome VRS Listeners! Read More »
Happy 2014! I hope you all had a wonderful holiday season, and are transitioning well into this new year of travel marketing, copywriting, content marketing, and all that jazz. This week’s roundup is probably what you’d expect from a first-of-2014 post: lists, roundups, and reflections on 2013. But don’t write these articles off as banal:
Travel Copywriting & Tourism Marketing Roundup (January 9) Read More »
‘Twas the night before Christmas, when all through the house, The only sound to be heard was the click of a mouse; For dreams of sightseeing and exotic locales; Are a traveler’s best way to boost winter morale. The globetrotters are nestled all snug in their beds, While visions of getaways dance in their heads;
‘Twas the Night Before Christmas (Travel Copywriting & Content Marketing Version) Read More »
You’re a businessperson – a hotel manager, a travel agency owner, a restauranteur. Chances are, you’re familiar with the term USP, aka unique selling proposition or unique selling point. Your USP is your competitive advantage or winning difference. It’s what makes your travel business stand out from the competition: it’s that special something that makes you, you. It fulfills
The Essential Selling Point Missing from Your Travel Copywriting Read More »
istanbul escort halkalı escort mecidiyeköy escort yenibosna escort sefaköy escort bahçeşehir escort bakırköy escort bahçeşehir escort bayan bahçeşehir escort Birlikteliklerinin en özel olması fikri, düşüncesiyle beraber hareket eden, alınacak memnuniyetin de her daim daha farklı boyutlar haline gelmesini arzulayan bakımlı hanımınız Melis olarak sunmuş olacağım ücretli seanslarımdan keyif alacaksınız. Böylelikle gecelerin daha da görkemli ve
4 Tired Travel Clichés that are Killing Your Sales (and What to Say Instead) Read More »
Do you remember back in kindergarten, when your teacher used to dole out life lessons like tiny appetizers – small, sweet and easy to digest? Some of it was fluff, but other things hold true decades later, like the Golden Rule, don’t shove, and lead by example. The first two are definitely lessons to live
Travel Copywriting & Tourism Marketing Roundup (July 18) Read More »
I should have titled this post, “10 Things the Tourism Industry Wants You to Know About Building Relationships and Getting Bookings.” For the sake of consistency, I’ll stick with my regular format. But you should know that headlines are important – 90% increased response important! Other great tidbits from industry leaders this week include tips
Travel Copywriting & Tourism Marketing Roundup (July 11) Read More »
