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Tourism, Hospitality and Hotel Copywriting

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Jul 11 2017

5 More Hotel & Travel Copywriting Mistakes That Cost Bookings

5 travel copywriting mistakes that cost bookings(This post is Part 2. Before you read any further, you may want to brush up on the first 5 travel copywriting mistakes that are costing you bookings.)

Here’s a copywriter secret for you: Copywriting is a pretty straightforward kind of deal.

That’s not to say it’s formulaic – the best kind of copywriting depends heavily on the client and target audience – but it is a science.

And that means, there are rules that we copywriters follow. There are definite dos and don’ts. Don’t focus on features. Do focus on benefits. Do spend lots of time brainstorming killer headlines. Don’t rely on clichés and hyperbole. Do keep your writing simple and descriptive.

Etcetera, etcetera.

There are reasons behind these rules. Those reasons are based on buyer psychology, science, user experience, and other tried-and-true copywriting rules, honed over decades of marketing successes and misses.

All this to say, copywriting is relatively straightforward because there’s a mostly-right way (and a mostly-wrong way) to do it. If you deviate from these rules, disaster may follow. The easiest solution: Don’t. Don’t make these travel copywriting mistakes, and you’re already halfway to effective copy that makes connections, appeals to travelers, and gets more bookings. Yes, as easy as that.

[Read more…]

Written by Erin Raub · Categorized: Travel Copywriting

Jul 05 2017

Travel Copywriting & Marketing Roundup (July 5)

travel copywriting blog roundup

Narrowing down this week’s list was no easy task. From huge shakeups in the vacation rental industry, to leaps in mobile travel bookings, to shortcuts to better social media, the past two weeks have been jam-packed with great travel marketing and copywriting advice.

I won’t keep you waiting. Dig in:

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Written by Erin Raub · Categorized: Expert Roundups

Jun 27 2017

Travel Calls-to-Action (CTAs): 9 Best Practices and 6 Examples

effective travel call-to-action

Do your website and blog inspire travelers to trust, remember and interact with your brand?

If your answer is “I don’t know” (or worse, “no”), then Houston, we have a problem.

The good news: There’s an easy solution to that problem. And that solution is to deploy powerful, engaging travel calls-to-action throughout your website.

This post will walk you through the what, why, and how of the travel call-to-action, or travel CTA. Because, while they may sound like marketing-speak, in practice, calls-to-action are very straightforward: they simply guide travelers to whatever action they should take next. Think of a CTA as your final instruction to website visitors – an instruction you present in the form of a button or a link, such as Sign Up, Download Now, Leave a Comment, Contact Us, or Read More.

What is a Travel Call-to-Action?

Now that we have the basic definition down, let’s get a little more specific; let’s talk about tourism. In hospitality, a travel call-to-action provides direction to, well, travelers. (Shocking, right?)

But really, that’s as complicated as it gets. The sole purpose of a travel CTA is to help travelers do what they already want to do.

They’re already interested in your destination, your inn, your itinerary, your vacation rental, your fill-in-the-blank. So, if they’re looking for more information about your bed & breakfast, then your CTA should direct them to more information about your bed & breakfast. If they’re hunting down great travel advice for your area, then your travel call-to-action should link to your downloadable travel guide. Etc. etc.

From there, it’s up to your messaging and travel bookings funnel (aka “the buyer journey”) to do the rest: How does interest in your destination, become interest in your inn, become a confirmed booking? Your calls-to-action are an important part of the equation.

So, back to the topic at hand. Common travel industry CTAs include Book Now, Check Availability, Reserve, Inquire, and similar terminology. (More on that later.) For now, my point is simple: Strong, well-planned travel calls-to-action are your direct path to converting website visitors into booked travelers.

Want to get started?

Book a Free Consult

☝ Oh hey… what’s that? ☝

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Written by Erin Raub · Categorized: Travel Copywriting, Travel Marketing

Jun 20 2017

Travel Copywriting & Marketing Roundup (June 20)

They’re baaaack! (I hope you just read that in a Poltergeist II voice.)

Yes, The Travel Copywriter blog and my bi-weekly blog roundups – that’d be, travel copywriting and marketing tips, advice, and insights from around the blogosphere – are back in action. And I’m pretty stoked about it.

It’s been a busy few years for me, and while I haven’t been blogging, I have been listening. I’ve been keeping up-to-date with the latest copywriting, SEO, marketing, and other related happenings in the travel industry.

That’s why I know it can be overwhelming. There are simply so many experts out there, with so much free (and wonderful) advice, that it’d be a full-time job just to read it all. So, that’s the idea behind these roundups: If you don’t have time to read it all, just hang with me. 

Every two weeks, I’ll post a quick roundup of my favorite recent reads: copywriting, marketing, SEO, and other stuff important to the travel industry. I won’t link-bait you; there will always be enough info to determine whether you want to click for more information. And I’ll keep it short and sweet, with just a short summary for each article, followed by my thoughts (but only if necessary).

Now, let’s get to it:

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Written by Erin Raub · Categorized: Expert Roundups, Travel Copywriting, Travel Marketing

Jun 14 2017

26 Inspiring New Ideas for Your Travel Blog Content

26 travel blog ideas for inspiring content marketingIt’s been nearly four years since I published the first version of 26 travel blog ideas to inspire travelers, and it’s still one of my most popular posts.

I hear you, Internet – loud and clear.

You crave travel blog ideas and content marketing inspiration. More ideas. Fresh ideas. You want your hotel content, your vacation rental website, your local travel agency blog to stand apart. You want to be the best in your niche.

Great thinking. But first, let’s talk a little bit about SEO.

[Read more…]

Written by Erin Raub · Categorized: Travel Content Marketing

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